Welcome to Midland Optical! Where “We do more” isn’t just our company tagline, it’s our company culture. Midland Optical is a leading optical lab committed to supporting your eye care practice in ways that exceed your expectations for service, performance and quality. Our customers know the value we add to their business. With quick turn around, quality assurance and outstanding customer care, Midland Optical is the lab for you. In fact, Midland Optical has one of the highest customer loyalty ratings in the country.